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Evento Motorola: Faster, Thinner, Smarter, Stronger?…

… conheça as novidades.

Hoje a Motorola Mobility apresentou, em New York City às 17h (GMT+1), dois produtos que farão parte do seu portefólio na área da mobilidade.

Um vídeo que surgiu há uns dias com o slogan “Faster. Thinner. Smarter. Stronger.”, sugeria que algo de bastante interessante e evoluído estava para ser lançado, pelo menos segundo aquelas quatro características. Já se tinha ouvido falar num smartphone Motorola RAZR, pelo menos desde Setembro, mas nada era oficial. O que terá realmente sido lançado?

Sem mais demoras, eis as novidades!

MOTOACTV™ – MP3/Fitness baseado em Android

Mais que um leitor de música MP3, o MOTOACTV é um género de relógio que pode ser usado no pulso e tem funcionalidades direccionadas ao desporto e fitness. Tem o aspecto de um iPod Nano (com botões).

A sua forma é em quadrado, com 46mm, e o seu software é baseado em Android (crê-se que corre num CPU @ 600MHz). É capaz de monitorizar o treino do seu utilizador, agregado ao portal MOTOACTV, e ao mesmo tempo é capaz de organizar e reproduzir conteúdos de áudio MP3.

A característica que nele se destaca é a ausência total de fios na sua utilização, quer seja para os auscultadores (embora também suporte com fios) ou para a monitorização do batimento cardíaco.

As suas características são:

As pré-reservas iniciaram hoje e partir de 6 de Novembro estará disponível nos locais mais conhecidos (Best Buy, Amazon, etc). A Verizon Wireless terá exclusividade de venda e lá estará disponível a partir de Novembro.

O seu preço será de $249 para o modelo de 8GB e $299 para 16GB. Os auscultadores de desporto terão o preço de $149 para o SF700 (sem fios) e $99 para o SF500 (com fios).

Estará disponível na Europa e América Latina no primeiro quadrimestre de 2012.

Press Release MOTOACTV™

Motorola Mobility Unveils MOTOACTV™ — The Ultimate Fusion of Music and Fitness

LIBERTYVILLE, Ill. – Oct. 18, 2011 – Scorch more calories, shatter personal records and train even harder with MOTOACTV™, the new fitness device from Motorola Mobility, Inc. (NYSE:MMI). MOTOACTV is a lightweight, wearable fitness performance tracker and smart music player in one. Sync MOTOACTV with your PC, so you can check out the music you perform to best or track your workouts over extended time periods, set goals and even create workout competitions with your friends via the MOTOACTV Web Portal. And MOTOACTV features a touch-screen display so you can instantly launch a new workout or find that one song you’ve been dying to hear.

“We brought the features you love in your smartphone to the fitness world with a groundbreaking addition, MOTOACTV,” said Sanjay Jha, chairman and chief executive officer, Motorola Mobility. “Workout smarter without using multiple devices or even wires, with the first multi-activity music and fitness tracking device with the brains to push you beyond your limits.”

Stay on Top of Your Stats

We get it. You’re obsessed with your pace, number of calories burned, miles covered, personal records and fitness facts. MOTOACTV uses Motorola AccuSense™ technology and GPS to ensure measurement accuracy of your performance. Your time, distance, speed, heart rate1 and calories burned are all measured, so you can reach your fitness or weight loss goals faster than ever.

Then, upload your workout to MOTOACTV.com to analyze the performance data tracked by the device and review useful, easy-to-understand charts, tools and programs that help you see your strengths and empower you to overcome challenges. You can also get workout tips and training plans from fitness experts at MOTOACTV.com and on your Android™-powered smartphone with our free mobile app available via Android Market™ and pre-installed on DROID RAZR™ by Motorola.

Run. Ride. Jam.

Heart pumping, thighs burning and five laps to go. You need a serious soundtrack to get you through. MOTOACTV can rock up to 4,000 of your favorite songs while tracking your every move, from the Rockies to the gym. Ultra-portable, you choose the way you want to wear MOTOACTV: strap it on your wrist or arm, clip it to your shirt or mount it on your bike during an outdoor ride2.

Your playlist is more than just workout songs: they’re songs that push you to perform at your best. The smart music player learns what tracks motivate you most by measuring your performance against your music and then uses those songs to create your personal high-performance playlist.

On those days when your automatically generated high-performance playlist isn’t doing the trick, you can switch to FM radio for even more song variety. And if the music is really moving you, go that extra mile – MOTOACTV tracks your outdoor training via GPS.

Keep Connected, Keep Your Pace

Real athletes don’t wear earbuds, they rock sports headphones. Introducing innovative sports headphones with built-in heart rate monitors, durable design and crystal-clear audio, the Motorola SF700 wireless and Motorola SF500 wired headphones deliver exceptional sound quality and real-time audible readouts of your heart rate allowing you to track your performance without the uncomfortable squeeze of a chest strap.

MOTOACTV also gives you the option to stay connected to your Android™-powered smartphone, so you can answer calls, receive texts and rock out via your headphones without breaking a stride.

In addition to working with MOTOACTV, the Bluetooth® wireless Motorola SF700 and wired Motorola SF500 sports headphones are compatible with mobile phones, music players and tablets from Motorola and other leading manufacturers.

MOTOACTV will rock your fitness goals with the following features:

  • Ongoing tracking of fitness performance stats, including pace, distance, calories burned, and map of route covered, with automatic wireless syncing of workout data to MOTOACTV.com
  • 8GB or 16GB of storage for endless playlists
  • Sports a 1.6” full-color touch-screen display that is sweat-proof, rain-resistant and scratch-resistant Corning® Gorilla® Glass that auto-adjusts for indoor or outdoor lighting
  • Option to sync with the latest Android-powered smartphone to receive incoming calls and texts
  • FM radio capabilities for more song variety
  • Up to five hours of battery life for outdoor workouts, 10 hours indoors, and nearly two weeks on standby
  • Supports both Bluetooth® 4.0 and ANT+ wireless connectivity for your existing fitness sensors and your future ones
  • Size: 46mm x 46mm x 9.6 mm
  • Weight: 35 g

Pricing and Availability

Beginning today, consumers can pre-order MOTOACTV at www.motorola.com, Amazon.com, Bestbuy.com®, REI.com and SportsAuthority.com. Starting on November 6, 2011, MOTOACTV will be available for sale at Best Buy®, Eastern Mountain Sports, REI, The Sports Authority and online at Amazon.com, with other retailers following shortly.

The exclusive launch carrier will be Verizon Wireless with availability in November.

The MSRP for MOTOACTV 8G is $249 and $299 for 16G. Motorola SF700 and Motorola SF500 sports headphones are sold separately and will be $149 and $99 MSRP respectively.

MOTOACTV will also be available in Latin America and Europe starting in Q1 2012. For more information about MOTOACTV, please visit MOTOACTV press kit.

About Motorola Mobility

Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people’s lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.

in Motorola Press Releases

 

Motorola Droid RAZR – o smartphone Android mais fino de sempre

Aqui está o motivo para tal slogan: “mais rápido, mais fino, mais inteligente e mais poderoso”. De facto, este novo lançamento da Motorola eleva a fasquia e traz novas características para enfrentar a concorrência.

O novo Motorola Droid RAZR tem uma espessura incrível, de apenas 7.1mm, e as suas características são o “último grito” em dispositivos móveis:

Este smartphone vem ainda equipado com software da Motorola, nomeadamente o SmartActions que é capaz de melhorar a autonomia onde, por exemplo, pode desligar automaticamente funcionalidades como Bluetooth e GPS quando o utilizador estiver em casa e baixar a velocidade de relógio do CPU quando em conversação. Foi também disponibilizado o MotoCast que não é mais que uma ferramenta de sincronização de conteúdos, servido pela cloud, podendo sincronizar vídeos, fotos, documentos e música.

Está ainda preparado para alguns serviços mais direccionados às empresas: Citrix Receiver, Motorola Webtop e video-conferência.

Há também um conjunto de acessórios já direccionado para este novo modelo: duas lapdocks, possibilidade de utilização de teclado sem fios, docks para vídeo HD e auriculares bluetooth.

Deixo um vídeo da engadget.com que mostra vários pormenores desta nova aposta da Motorola.

Estará disponível em Novembro na Verizon por $299, na modalidade de contrato, com as pré-reservas a terem início a 27 de Outubro. A sua disponibilidade para outros locais será anunciada brevemente.

Press Release Motorola RAZR™

Motorola Mobility Unveils the New Motorola RAZR™: Impossibly Thin Meets Head-turning Innovation

With an ultra-thin, lightweight design and mind-blowing features, Motorola RAZR is about to make heads turn

LIBERTYVILLE, Ill. – Oct. 18, 2011 – Say hello to the jaw-dropping new Motorola RAZR, brought to you by Motorola Mobility, Inc. (NYSE: MMI). Impossibly thin at 7.1 millimeters with sexy curves to boot, this beauty will be available in North America, Asia, Europe, Latin America, and Middle East and Africa starting this November. Boasting a gorgeous sculpted glass face, diamond-cut aluminum accents and a hyper-vibrant 4.3-inch Super AMOLED Advanced display for incredibly vivid images. Motorola RAZR also sports KEVLAR® fiber (yes, that KEVLAR) and Corning® Gorilla® Glass to help the screen stand up to scratches and scrapes. In fact, every part of Motorola RAZR is protected by a splash-guard coating – even the electrical boards inside. This work of art is a force to be reckoned with.

If that’s not enough, pop the hood and find a dual-core 1.2 GHz processor with an impressive 1GB of RAM, all powered by Android™ 2.3.5. You’ll fly through tasks up to two times faster than single-core processor phones. Stream or download music and photos from your home or work computer with the easy-to-use MOTOCAST™ app1. Watch movies on a screen that sports a wider range of colors than most LCD HDTVs. And for that inspiring filmmaker in you, use the 8-megapixel rear-facing camera with 1080p video capture for crisp, clear, cinematic-quality images.

“Motorola RAZR is an iconic brand, and one that originally revolutionized the mobile device industry by turning a functional necessity into an object of desire,” said Sanjay Jha, chairman and CEO, Motorola Mobility. “Now we’ve done it again with a head-turning, ultra-thin smartphone that offers users breathtaking speed, innovative apps and revolutionary accessories.”

Close to Home, Wherever You Go

Your favorite music playlists, from classic rock to heavy metal. Pics of every vacation, from road trip to romantic getaway. With Motorola RAZR it’s all at your fingertips, all the time. With the free preloaded MotoCast app, you can stream content from your computer straight to your pocket (or purse) so your personal content is always within reach. Whether you’re across the street or across the country, you can rock your playlists or breeze through photos instantly – without hogging your device’s memory. And, because you don’t have to upload to a third-party site, you’re saving time while gaining peace of mind. That’s right – your files stay safe because they stay with you.

Life Has Never Looked Better

“Super AMOLED Advanced display technology.” It sounds futuristic because it is. Whether you stream or download your movies, hyper-vibrant colors make watching flicks on-the-go just as thrilling as watching at home on your HDTV. And zero motion-blur keeps the action smooth, so you can focus on the story, not the screen. Capture the excitement of your own life with the 8-megapixel rear camera and 1080p HD video recording, or chat with a friend using the front-facing HD video camera. No need for clunky, expensive camera equipment.

Work Smart. Not Hard. Featuring government-grade encryption for protecting your email, contacts and calendar, this device has been deemed “Business Ready” by Motorola’s enterprise experts. Even your strict IT manager will be impressed. Hassle factor? Zero. Plus, Motorola RAZR is equipped with the Motorola Smart Actions app that lets you automate everyday tasks and enable better battery life. Smart Actions can turn down the ringer when you step into work, change the Bluetooth and GPS settings when you get home to save battery, or send a text to someone if you miss their call. It’s the simple things in life that make all the difference.

Accessories Unlock a World of Experiences

Motorola RAZR is powerful on its own, but when combined with Motorola’s accessories (sold separately), you unleash a world of possibilities. Use the new Motorola Lapdock™ 500 Pro or Lapdock™ 100 to let loose Motorola’s revolutionary webtop application, giving you the power to edit documents and browse the Web with a desktop-class Firefox® browser – all while powering the device. Or, plug your Motorola RAZR into the HD Dock or HD Station to connect to your HDTV, speakers and other productivity peripherals for large-screen entertainment. And now, you can control your content, browse the web, and use your Android apps from the comfort of your couch with the Smart Controller. The built in touch-pad lets you zoom, pinch and rotate content just like a touchscreen. Best of all, no more running for your phone when a call comes in, you can make and take calls while your phone is docked. You can also connect a navigation dock for GPS and directions, battery pack for extra life, Bluetooth®-enabled keyboard for efficient typing, and the elegantly designed, almost-invisible Motorola ELITE SLIVER™ headset for discrete, hands-free talking. You’ll have the brains, brawn and beauty to make the impossible possible.

For more information and multimedia assets for Motorola RAZR and Motorola DROID RAZR by Motorola, please visit our press kit: Motorola RAZR press kit. Availability information by region and carrier will be made close to availability dates.

About Motorola Mobility

Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people’s lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.

in Motorola Press Releases

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