A posição da Google face aos seus utilizadores e aos seus dados sempre foi dúbia e reveladora da sua necessidade para poder vencer. A marca fez questão de manter um mote que contrariava toda esta suposta posição, levando os seus funcionários a seguirem estas regras.
Algo terá agora mudado nesta filosofia, tendo a Google removido do seu código de conduta o velho e conhecido mote “Don’t Be Evil”.
Desde 2000 que o mote “Don’t be evil” faz parte do código de conduta da Google. Esta frase chavão tem acompanhado a empresa como um guia e uma linha orientadora para os seus funcionários.
Esta é uma ideia que tem sido apoiada pelas posições da empresa em todos os serviços e aplicações que tem lançado. Com a integração na Alphabet, em 2015, houve uma alteração do código, mas a Google manteve a presença da frase “Don’t be evil”.
Versão do código de conduta da Google de 21 de abril de 2018
“Don’t be evil.” Googlers generally apply those words to how we serve our users. But “Don’t be evil” is much more than that. Yes, it’s about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it’s also about doing the right thing more generally – following the law, acting honorably, and treating co-workers with courtesy and respect.
The Google Code of Conduct is one of the ways we put “Don’t be evil” into practice. It’s built around the recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct. We set the bar that high for practical as well as aspirational reasons: Our commitment to the highest standards helps us hire great people, build great products, and attract loyal users. Trust and mutual respect among employees and users are the foundation of our success, and they are something we need to earn every day.
So please do read the Code, and follow both its spirit and letter, always bearing in mind that each of us has a personal responsibility to incorporate, and to encourage other Googlers to incorporate, the principles of the Code into our work. And if you have a question or ever think that one of your fellow Googlers or the company as a whole may be falling short of our commitment, don’t be silent. We want – and need – to hear from you.
Agora, e segundo o que pode ser visto no histórico da Internet, houve mudanças no código de conduta, tendo desaparecido a frase “Don’t be evil”.
A mais recente versão, de dia 4 de maio, mostra a mudança que existiu, com a remoção (quase) completa a esta referência.
Existe apenas uma frase final, onde podemos ler a presença de “Don’t be evil” e um conselho/pedido a todos os funcionários: “And remember… don’t be evil, and if you see something that you think isn’t right – speak up!”
Versão do código de conduta da Google de 04 de maio de 2018
The Google Code of Conduct is one of the ways we put Google’s values into practice. It’s built around the recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct. We set the bar that high for practical as well as aspirational reasons: Our commitment to the highest standards helps us hire great people, build great products, and attract loyal users. Respect for our users, for the opportunity, and for each other are foundational to our success, and are something we need to support every day.
So please do read the Code and Google’s values, and follow both in spirit and letter, always bearing in mind that each of us has a personal responsibility to incorporate, and to encourage other Googlers to incorporate, the principles of the Code and values into our work. And if you have a question or ever think that one of your fellow Googlers or the company as a whole may be falling short of our commitment, don’t be silent. We want – and need – to hear from you.
Numa altura em que cada vez mais existem preocupações com os dados dos utilizadores, a mudança de posição da Google pode mostrar que existem grandes mudanças a acontecer dentro da empresa.